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Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant. Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is a unique document (usually a web page, but sometimes a PDF , JPG, or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available —links. The link structure of the web serves to bind all of the pages together. Links allow the search engines' automated robots, called "crawlers" or "spiders " to reach the many billions of interconnected documents on the web. Once the engines find these pages, they decipher the code from them and store selected pieces in massive databases, to be recalled later when needed for a search query. To accomplish the monumental task of holding billions of pa

What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid)  search engine results. SEO encompasses both the technical and creative elements  required to improve rankings, drive traffic, and increase awareness in search engines.  There are many aspects to SEO, from the words on your page to the way other sites  link to you on the web. Sometimes SEO is simply a matter of making sure your site is  structured in a way that search engines understand. SEO isn't just about building search engine-friendly websites. It's about making your  site better for people too. At Moz we believe these principles go hand-in-hand. This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search  engines, to building links and marketing the unique value of your site. If you are  confused about this stuff, y

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites). For more Information About SEO click link below SEO Bigenner's Guide