One of the most important elements to building an online
marketing strategy around SEO is empathy for your audience.
Once you grasp what your target market is looking for, you
can more effectively reach and keep those users.
We like to say, "Build for users, not for search engines." There are three types of
search queries people generally make:
search queries people generally make:
- "Do" Transactional Queries: I want to do something, such as buy a plane ticket or
listen to a song. - "Know" Informational Queries: I need information, such as the name of a band or
the best restaurant in New York City. - "Go" Navigation Queries: I want to go to a particular place on the Internet, such as
Facebook or the homepage of the NFL.
When visitors type a query into a search box and land on your site, will they be
satisfied with what they find? This is the primary question that search engines try
to answer billions of times each day. The search engines' primary responsibility
is to serve relevant results to their users. So ask yourself what your target customers are looking for and make sure your site delivers it to them.
satisfied with what they find? This is the primary question that search engines try
to answer billions of times each day. The search engines' primary responsibility
is to serve relevant results to their users. So ask yourself what your target customers are looking for and make sure your site delivers it to them.
It all starts with words typed into a small box.
The True Power of Inbound Marketing
with SEO
Why should you invest time, effort, and resources on SEO? When looking at the broad picture of search engine usage, fascinating data is available from several studies. We've extracted those that are recent, relevant, and valuable, not only for understanding how users search, but to help present a compelling argument about the power of SEO.
For Detail Click the Link Below:
For Detail Click the Link Below:
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